Sunday, October 18, 2009

I Work in Retail, or Social Media Makes You As Big As You Want to Be


I work in retail.

There, I said it. I am a sales manager at the store level for a luxury home retail chain. For some reason, I excitedly tell all my friends and family what I do when they ask, but I have been very hesitant to tell complete strangers on a career website what my current industry and position actually are. Why is that?

I really like what I do. I don't plan to do it past the end of college, but it's fun and it's taught me a lot. I make pretty good money for a student. My job gives me a substantial amount of responsibility, but also gives me a lot of flexibility, too. I work a full time schedule, I have good health insurance, 2 weeks of vacation, sick pay, paid holidays and personal days, tuition reimbursement, and all the trappings of a “normal, adult” job. I have one-on-ones with my staff, biweekly management meetings, I complete sales reports and handle payroll adjustments when necessary. I do all of the things that your typical sales manager in most industries does.

So why did I not want to let this piece of my identity get out online for so long? It hit me as I was driving home from work, sipping a watered down Dr. Pepper from a Quik Trip convenience store: Retail makes me feel small. When I am participating in social media, I feel just as big as Kyle Lacy, Holly Hoffman, or Rebecca Thorman; my piece of the conversation is just as important and valued. However, when I contrast my relatively short list of credentials and accomplishments with those of the people I communicate with online, it is easy to feel dwarfed by these Gen Y giants.

As soon as I came to that realization, I was free. Free from tiptoeing around my words to sound “bigger” and “more important” than I am when I blog. Free from my own subjective self-judgment. Because that’s the beautiful part of social media: what you’ve done or haven’t done up to this point doesn’t really matter. What matters is what you are going to do now. And I’ve got big plans. Do you?

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